The Code of the Professional Defensive Shooting Instructors:
A Personal View by Grant Cunningham.

When I talk with other instructors, I don't spend a lot of time - any, really - on calibers, stopping power, or any of the other trite topics which are the staple of gun magazines and online forums. I'm not all that excited about shooting per se, but am very intrigued with the ideas that underlie the teaching of others: how to communicate more effectively, how to bring concepts and ideas to life for my students.

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First Online Course Launched at ADSI’s Virtual School

Tuesday, October 8th, 2013 at 1:39 pm  

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After several months of development, the Association of Defensive Shooting Instructors (ADSI) has launched it’s Virtual School and first distance education course for instructors. This course, on how to teach Intuitive Sighted Fire, is the first of what will eventually be the highest quality collection of Defensive Shooting Instructor Development Courses on the Internet. It consists of video lecture, downloadable documents and video taken during actual classes demonstrating the teaching methods being advised. Read more

Not a Square deal! by Grant Cunningham

Monday, May 20th, 2013 at 7:13 pm  

Square, the iPhone-friendly charge card acceptance service, stunned the firearms industry recently when they decided they would no longer accept accounts from companies that sold weapons – or, presumably, had anything to do with weaponry.

Many small companies in the firearms and training businesses had come to rely on Square to be able to accept credit cards from their customers. Having the company decide that they no longer wanted  perfectly good and legal business was a blow to many, and now lots of enterprises are scrambling for a replacement.

Why did Square decide to abandon these customers? The company is being rather coy, but Read more

Introduction to Marketing for Firearms Instructors

Sunday, May 5th, 2013 at 12:39 am  

Teaching defensive shooting is the service we provide, but at the end of the day we are in the business of marketing and selling defensive shooting instruction.  How you market your services and who you choose to market to makes the difference.

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We all have something to offer the marketplace based on our unique perspectives and how we relate to our clients.

By running a solid and profitable business we enable ourselves to reach a wider audience in which to influence properly and ultimately making our communities safer with responsible gun owners. Read more

Continuing Education for the Defensive Shooting Instructor by Grant Cunningham

Monday, April 15th, 2013 at 6:56 pm  

At SHOT Show last January I had an interesting discussion with another defensive shooting instructor. We were talking about the idea of an instructor always being a student, and the need for continuing education if one is to be a conscientious teacher.

He told me, quite proudly, that he’d already signed up for two courses this year, both of them from well-known shooters. He then asked what classes I was taking.

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What is your Instructor Identity? by Rob Pincus

Friday, March 29th, 2013 at 4:54 am  

RJP_rudy_headWhat does it mean to be a Defensive Shooting Instructor?  How do you define yourself as such?

2013 is the 10th Anniversary of the Combat Focus® Shooting Program and I’ve it has now been a dozen years since I left police work to focus on a full time career as a professional firearms instructor. In that time, I have had the honor and pleasure of working with most of the top names in the industry, been associated with many of our leading companies and taught in almost ever state in the union and a healthy handful of other countries. Read more

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